Many organizations have operationalized threat intelligence as part of a well-rounded security program. Often, though, they struggle to show the return on their investment. This talk will focus on developing measures of effectiveness — whether your program is just getting started or is fairly well established — independent of the tools or vendors your organization employs. Gathered from multiple surveys of threat intelligence practitioners, directors, and cybersecurity decision-makers, this presentation will show where the disparities are among these roles understanding the value of threat intelligence. Then, we will cover the metrics that are most useful when explaining the value of threat intelligence to members of your team, peers in other departments, or leadership.